LATEST QUOTE:
It's not who you know, but who knows you -
Steven B.
the Swagger Group | design.brand.advertising.Style
© 2012 the Swagger Group, Inc.
Always Sunny Pompano Beach, Florida
Designs by Americans, in the United States of America.
No foriegn outsourcing ... ever!
the Swagger Group - design | brand | advertising | Style
remarkable?
Well, it should be.
It needs to be!
Like, our strut ... or swag. It’s the way we walk; it's our strut behind our belief that your brand can become remarkable. To compete in today’s market, your brand and the design iteself needs to be magnificant to stand out and be noticed. Well, needless to say, we live to inject this remarkable branding and design into all stages of products and services from the inspiring to the established. Think ... sommething remarkable is worth talking about, worth noticing, exceptional, new and interesting. Boring is invisible. Safe is invisible. If it’s not remarkable, it’s anonymous and uncriticized. Let the
Swagger Group
design and brand your product or service today.
Right now!
So, do you want your strut to be
invisible
or
momentous
?
Swagger Jack: foldable paper promotional Wednesday, July 25, 2012 Print: Corporate Identity
Being
remarkable calls for designing a corporate identity piece that stands out no
matter what. Full-color, die-cut and ready to pop out and folder together.
Collectors Edition and coming to a tabletop near you. Also, the Swagger Jack
Cubie is great with the kids. VIEW PROJECT
the Swagger Group 2012
powerful but arrogant - thor: but not in person Friday, June 1, 2012 Stars: Celebrities & the Inspiring
Thor (Chris Hemsworth) is a
hammer-wielding god associated with thunder, lightning, storms and a killer
Comic Con by Wizard World. Chris, from Victoria, Australia, where I use to live
a few years back, made time to snap a pic with the Swagger Group President and
CCO, Jack Macaluso. Hope to see him again at Wizard World Comic Con in Chicago,
August 9, 2012. If not, Katrina Law would be fine.
VIEW STARS
Gallery
Wizard World Comic Con - Philly
2012
power to plan: take back your financial freedom Thursday, May 10, 2012 Web: Website Design
With
a myriad of personal financial management tools on the market, PowerWallet is
striving to be the seen. Swagger Group has the honor of assisting in a few areas
that needed that professional thought-process and agency-quality design. Good
luck PowerWallet! Hey, sign up free for the power to track your spending and
monitor your online banking, all in one place. Among others, Mint.com is in
this finance arena slugging it out to be on top. VIEW PROJECT
Gallery
PowerWallet | Mint -
2012
growing pains: prince royce gets another makeover Q2 2012 Web: Website Design
When Prince Royce released his
self-titled debut two years ago, he had a very specific dream about the album's
potential success. And when the Swagger Group, with the help of Atlantic
Records, designed this new look for ‘Royce, we were also very specific on the
success we would have in helping the music of this young artist rise to new
heights with an innovating web design. It wasn’t easy matching Swagger Group’s 4th
2011- 1st quarter 2012 conceptual design which was the
foundation for ‘Royce’s new web look.
VIEW PROJECT
Gallery
MobiGames International
-
2011
7 seconds to read: billboard promo for new album Friday, March 9, 2012 Print: Billboard(s) - Puerto Rico
Time to get the word out in Puerto
Rico and billboards are handy that way. With the launch of the new album by young
Latin artist Prince Royce in one of his key markets, the Swagger Group designed
these straight-up informative billboards to promote the upcoming CD release.
Well, it worked! Latin Billboard charts do not lie. We believe in this artist
and design and brand accordingly. Have a listen to a few of his songs. Oh, tell
'em we sent ya!
Gallery
addicated:
clean. simple. straight up cool.
Wednesday, September 14, 2011
Cinema:
Addicted Music Video - Prince Royce
Acclaimed by many to be one of the
most clean, soft and true music videos filmed in years, the ‘Addicted’ music
video’s objective was to capture this young artist as he really is (2,990,349
views in the last 9 months). Home studios, string orchestras, passionate
attitude, soft pastels and true talent shine through in this HD music video.
Shot in South Florida by SwagG over a period of three days.
The Swagger Group (SwagG) is looking forward to the next video shot with this
great Latin artist - Prince Royce
yup, thats right: stan 'the man' lee an honor to meet Saturday, June 2, 2012 Stars: Celebrities & the Inspiring
The
Swagger Group had the honor of meeting with Stan Lee at the Wizard World Comic
Con in Philly this past May. Like we expected, Mr. Lee is humble and extremely friendly.
He true loves is fans. Needless to say, it was an honor. Thanks Stan. See you
soon. VIEW PROJECT
Gallery
who is this gary character?: anthony m. hall Friday, June 1, 2012 Stars: Celebrities & the Inspiring
The Swagger Group hits the road often
to find business and once in a while we run into actors and roll models from
our childhoods. Well, the ones that grew up in the 80’s. Yup, Anthony Michael
Hall. Awesome! Oh, we miss the 80’s too.
VIEW PROJECT
Gallery
its a bird, its a plane: no, its wizard world 2012 Thursday, May 31, 2012 Stars: Celebrities & the Inspiring
Wizard World, Inc. headed by CEO John Macaluso, produces Comic Cons and pop
culture conventions across North America that celebrates graphic novels, comic
books, movies, TV shows, gaming, technology, toys and social networking. The
events often feature celebrities from movies and TV, artists and writers, and
events such as premiers, gaming tournaments, panels, and costume contests.
Wizard World, Inc. also produces Wizard World Digital, an online publication
covering new and upcoming products and talents in the pop culture world, is
distributed on a weekly basis to online and iPad users worldwide. Must see
events! Great work John. We’ll see you soon in Chicago.
Gallery
las cosas pequenas: yet royce gets bigger Q1 2012 Web: Website Design
This
full-browser video background web design was a first of it’s kind. With only a
hand full of designers around the globe ventured into this creative site design
and development, our new Prince Royce fan web site features changeable
full-browser window music video player with minimalistic content overlay. With
quiet tones and natural hues, content remains viewable, readable, clean and not
over-powering. Easy to read content and bold section headings, this cool site
will remain a design great. Well, we hope so at least
VIEW PROJECT
Gallery
intense state: euphoria tour 2011 kicks off (part 1) September 20 - October 21, 2011 Tour: Euphoria Tour 2011
The Euphoria Tour is the seventh
concert tour by recording artist Enrique Iglesias. While on the road for the
North American leg, Prince Royce of Top Stop Music Co., was picked up for the
tour for his rapidly spreading vibe and tropical Bachata sounds. Believe us,
life on the road is tough with close to 1 terabyte of content in your pocket. Part
1 of multipart photo-library.
Gallery
Euphoria Tour
-
2011
Need some swag?
the Swagger Group can help you get some swag into your business by professional agency graphic design and branding. So, come get some swag!
LATEST PROJECTS
Wizard World 2012
Those superheroes at Wizard World at it again with the
next Comic Com in Chicago starting August 9, 2012 will be a blast. Get your costumes
ready and purchase some tickets cause you don't want to miss this. Hey, they
should have one in Miami. The company car is starting to rack up the miles and
we need a local venture to attend. Well, maybe one day.
PACKAGING
Office Depot
Part 1: 4 months and over 800 products later; Office
Depot acquired a new packaging design that increased sales, brand recognition
and gained a consistent look throughout the shelves. Better late then never.
Circa 2002
LOGOTYPES,ICONS
Regional Probing Serv
Antique meets new world, gritty, hard-working American
business in this logo design for Regional Probing Services in Youngsville,
North Carolina. They are the best in the business. If not, we would not have
dedicated our time in developing their brand. If you need water or soil sampling,
contact
Trekman
G' day mate! This logo is based on ancient Aboriginal
symbols and patterns representing the Trekman's 'indigenous' walkabout, his
journey, through the mesmerizing country of Australia. Can go for a “VB” stubby
at the Bridge Hotel on Werribee. Cheers mate!
Circa 2010
PACKAGING
Office Depot
Part 2: 4 months and over 800 products later; Office
Depot acquired a new packaging design that increased sales, brand recognition
and gained a consistent look throughout the shelves. Better late then never.
Circa 2002
PACKAGING
Budweiser Bud Bowl
Desktop theme and icon design for Budweiser for their
Bud Bowl 2001 promotional.
Circa 2001
LOGOTYPES, ICONS
Soma Anatami
Brand logotype for intimate apparel line for women.
Circa 2003
Spin Palace
Brand logo for Spin Palace - Peru. Results: Exciting, modern-pop style with a burst of a big win.
Circa 2010
MobiGames
Brand logo for MobiGamws International. Lottery technology company servicing Africa and the Caribbean.
Circa 2009
WEEKEND PLANS
Mai-Kai
One of the all-time favorites, if not the most, of the
Swagger Group team. See you there with a yummy Rum Barrel in hand.
LINK
LOGOTYPES, ICONS
Prince Royce
Logo for Prince Royce Q1 2012. Our objective was to portray this young Latin signer as being modern, fresh, youthful and hip though his music has a Latin, old world island style. Slip on your dancing shoes for this one folks.
ON THE ROAD
Euphoria Tour 2011
Swagger Group was on the road for 31 days with Prince
Royce, Enrique Iglesias and Pitbull during the Euphoria Tour North American
leg. Check out the footage and photos. (Above Photo: Guitar Legend, Tony Rijos)
GOING WAY BACK
El Flamingo
One of the most essential parts of the El Flamingo's
corporate ID was to make the brand, based on 1950’s Las Vegas era feel, into a
tangible, unique, 3-dimensional business contact. Tangible by use of 2-ply
color/acrylic cards engraved and etched with a specialized laser system. Fabrication:
Werribee, Victoria, Australia by Jack Macaluso and Dreamtime Gypsy – Paul
English. Ah, the good ol’ days.
Circa 2002
SIGNAGE
CBS Sportsline
A blast from the past! Multi-material building signage
for CBS Sportsline headquarters in Fort Lauderdale, Florida. Constructed of
brushed aluminum, multi-colored acrylic and a little elbow grease. Circa 1998
GOING WAY BACK
BarAndMenu.com
One of the first of it's kind, everything a bar and
restaurant has to offer in South Florida. A classic and model for those that
came after it. BarandMenu - Digestive Entertainment.Circa 1997